Now that summer is winding down (though you wouldn’t know it from San Diego’s current heat wave!), I’ve rounded up some recent work to share.
In the spring, the architecture firm I worked for kicked off a big website redesign project. That project was completed and launched this summer! Together with my firm’s marketing manager/art director, I coordinated with the web agency’s designers and developers, determined the sitemap and organization, and created all of the content (from text to staff portraits). See the finished product at sgpa.com.
ProofreadingPal has hired me as one of its freelance proofreaders. This online service promises quick turnover — as fast as ninety minutes — with spelling, grammar, and style edits from two professionals. In just the first few weeks I’ve worked on everything from resumes to academic papers to technical reports.
I collaborated with Turtle Beach Corporation to write a white paper for HyperSound, a new directional audio technology. The paper explains how retailers can maximize the value of highly focused in-store audio messaging. You can download it from the HyperSound website.
I’ve continued to write news stories for the Cleveland Institute of Art:
- 2014 grad to design whimsical playgrounds for Colorado company [web story]
- Student-designed app teaches embryology, improves scores [web story]
- Two CIA grads commissioned for CWRU public art works [web story]
Momentum has been building since I took this business full-time in August — I’m excited for many more upcoming projects with new clients.
I’ve been working on something big for a while, and it’s been hard to keep mum until it was official. Today I’m proud to announce that I’m starting my own business!
Since 2007, I’ve held full-time jobs while moonlighting as a freelancer. Now I’m ready to set out on my own. By the end of this month, I’ll be self-employed! Taking this leap is scary but thrilling. I know I have lots to learn about life as an independent contractor. (Can anyone recommend a tax accountant??) But I can’t wait to get started.
I have several great clients already who have helped to make this transition possible. And I’m looking for new clients as well. If you or a friend are looking for a writer to collaborate on marketing materials or web content, please get in touch.
Many thanks to my husband, family, friends, and colleagues who have cheered me on in this adventure. Here’s to new beginnings!
Though you might not notice it on the surface, a lot has been going on behind the scenes of this website!
First, the site now lives at a new URL with my married name: julietroha.com.
Since I do my own tech support, I’ll admit that the transfer process intimidated me. But it turns out that a Bluehost tutorial using the ManageWP tool made things startlingly easy. The whole transfer took less than 10 minutes! Then I took 30 seconds to add a 301 redirect statement to my .htaccess file at the old URL. This built a seamless connection with all my old links and SEO. Just try it: go to juliemmason.com/contact, and you’ll end up at julietroha.com/contact.
Second, this website is now mobile-friendly.
My theme developer, Pexeto, released an update to make the design responsive to cellphones and tablets. Now you can view any page on a mobile device without awkward zooming and sideways scrolling.
Check back in a few weeks for my new logo, which is currently being developed!
I have happy news to share: Dan and I got married in February! Our close families came out to San Diego for our simple courthouse ceremony and celebration dinner.
Because I’m changing my last name, you’ll soon see some changes here. It won’t be long before this website migrates to julietroha.com. (I’m working on a redirect strategy so you can still find me!)
Large projects tend to cluster… so my firm also kicked off a big website redesign last week. We’re working with a local interactive agency to completely renovate sgpa.com, which is sorely out of date in both technology and content. I can’t wait to share the results in a few months.
On the freelance side, I’d like to share some writing I’ve been doing for the Cleveland Institute of Art:
- Industrial design grad gives TEDx talk on creative play [web story]
- Visiting author Sharon Louden explores creative livelihoods [web story]
- Progressive acquires artwork by CIA instructor Dan Tranberg [web story]
It’s been an eventful winter, and I’m thrilled to welcome spring!
The biggest thing on my desk the past few months has been… moving boxes!
Our apartment suffered some major water damage in August. As repairs dragged on for weeks, and then months, we decided it was a good time to move into a free-standing house. It’s a cute and classic Craftsman bungalow that already feels like home.
Moving isn’t easy! But now the hardest part is over, and my desk is clear for business.
On the project side, I’d like to share some writing I’ve been doing for the Cleveland Institute of Art:
- Incoming CIA freshman receives mayor’s proclamation [web story]
- Student’s illustrations featured in solo show [web story]
- CIA bestows its most prestigious awards [page 10 of annual report PDF]
I’m also excited for a few upcoming projects, and hoping to get a lot done during these last few peaceful weeks before the holiday season kicks into full swing.