This quarter has taken me around the world — to Frankfurt, Germany! Prost!
The trip was thanks to my Corporate Visions consulting work, which also sent me to workshops in the Bay Area, Washington DC, and Houston over the last few months. It’s been fascinating to build messages for industries as different as energy, ad tech, and telecom.
I’ve also been busy with copywriting projects. As the school year wrapped up, I’ve started working on next fall’s admissions marketing materials for several colleges in Ohio and South Carolina. Hope to have the results to share in my portfolio later this summer. In the ongoing work category, I’m still writing stories for the Cleveland Institute of Art, proofreading projects for ProofreadingPal, and managing the blog for Cleveland-based attorney Nancy C. Iler.
Now that it’s July, I’m looking forward to a few vacation trips mixed with the work. Cheers to summer!
It’s time for a project update!
First I’d like to share some writing I’ve been doing for the Cleveland Institute of Art:
- CIA grad transforms Corvette into canvas on wheels [web story]
- Grad is sculptor behind Disney’s Big Hero 6 [web story]
- CIA bestows its most prestigious awards [pages 4–5 of annual report PDF]
- A reciprocal journey: CIA alumni across the country teach, and learn, from art and design students of all ages [page 2 of Winter 2015 Link magazine]
Proofreading continues to make up an enjoyable chunk of my work. Projects include ongoing work for ProofreadingPal and quarterly reviews of CIM Notes, the alumni magazine for the Cleveland Institute of Music.
Corporate Visions has brought me on board as a content consultant. At workshops around the country, I’ll help clients craft simple, memorable stories that improve the conversations B2B salespeople have with customers. My first event was two months ago in Austin — a city I’ve always wanted to visit.
I’ve just launched a new website for Cleveland-based attorney Nancy C. Iler. Together, Nancy and I reorganized her firm’s website content and created fresh pages to reflect her deep knowledge of nursing home abuse cases. Then I set up a new WordPress system and transferred all her content, leaving behind the old HTML files for good. The result is a fresh new design that’s visually engaging, mobile-responsive, and optimized for SEO.
Finally, this quarter I’m warily tackling my first year of business taxes as a full-time sole proprietor. Wish me luck!
Now that summer is winding down (though you wouldn’t know it from San Diego’s current heat wave!), I’ve rounded up some recent work to share.
In the spring, the architecture firm I worked for kicked off a big website redesign project. That project was completed and launched this summer! Together with my firm’s marketing manager/art director, I coordinated with the web agency’s designers and developers, determined the sitemap and organization, and created all of the content (from text to staff portraits). See the finished product at sgpa.com.
ProofreadingPal has hired me as one of its freelance proofreaders. This online service promises quick turnover — as fast as ninety minutes — with spelling, grammar, and style edits from two professionals. In just the first few weeks I’ve worked on everything from resumes to academic papers to technical reports.
I collaborated with Turtle Beach Corporation to write a white paper for HyperSound, a new directional audio technology. The paper explains how retailers can maximize the value of highly focused in-store audio messaging. You can download it from the HyperSound website.
I’ve continued to write news stories for the Cleveland Institute of Art:
- 2014 grad to design whimsical playgrounds for Colorado company [web story]
- Student-designed app teaches embryology, improves scores [web story]
- Two CIA grads commissioned for CWRU public art works [web story]
Momentum has been building since I took this business full-time in August — I’m excited for many more upcoming projects with new clients.
I’ve been working on something big for a while, and it’s been hard to keep mum until it was official. Today I’m proud to announce that I’m starting my own business!
Since 2007, I’ve held full-time jobs while moonlighting as a freelancer. Now I’m ready to set out on my own. By the end of this month, I’ll be self-employed! Taking this leap is scary but thrilling. I know I have lots to learn about life as an independent contractor. (Can anyone recommend a tax accountant??) But I can’t wait to get started.
I have several great clients already who have helped to make this transition possible. And I’m looking for new clients as well. If you or a friend are looking for a writer to collaborate on marketing materials or web content, please get in touch.
Many thanks to my husband, family, friends, and colleagues who have cheered me on in this adventure. Here’s to new beginnings!
Though you might not notice it on the surface, a lot has been going on behind the scenes of this website!
First, the site now lives at a new URL with my married name: julietroha.com.
Since I do my own tech support, I’ll admit that the transfer process intimidated me. But it turns out that a Bluehost tutorial using the ManageWP tool made things startlingly easy. The whole transfer took less than 10 minutes! Then I took 30 seconds to add a 301 redirect statement to my .htaccess file at the old URL. This built a seamless connection with all my old links and SEO. Just try it: go to juliemmason.com/contact, and you’ll end up at julietroha.com/contact.
Second, this website is now mobile-friendly.
My theme developer, Pexeto, released an update to make the design responsive to cellphones and tablets. Now you can view any page on a mobile device without awkward zooming and sideways scrolling.
Check back in a few weeks for my new logo, which is currently being developed!